Crossing the Rubicon ...

The story is set in 49 BC when the Roman Empire was ruled by a triumvirate in a complicated balance of power. According to an agreement, Julius Caesar, Consul and Governor of the province of Gaul, was supposed to remain with his troops in the province he governed. At the time, the Rubicon was a river forming the border between the former province of Gaul and the Roman motherland.

Following a disagreement between Pompey and Caesar, Pompey warned Caesar that if Caesar and his troops crossed the Rubicon this would irrevocably spark civil war.

On hearing the news from a messenger Caesar set off with his legions that very night. According to the legend, when Caesar crossed the Rubicon he declared the famous words "alea jacta est", which translated mean: "The die is cast."

This action upset the old balance of power in the Roman Empire for good. As predicted, the crossing of the Rubico sparked civil war. Julius Caesar decided to follow a path that broke all links with the past.

Similar deciding moments also happen in a personal and corporate context. At such moments, it's necessary to decide whether to set off in a new, unknown direction without returning to old, familiar ways, or whether to leave things as they are.

Venturing a new path changes a fundamental quality that was previously trusted and offered security. Before taking such a decision, it is obviously necessary to consider structures, strategies and processes very carefully. But a degree of uncertainty still remains. Deciding to try out new things requires lots of courage and a willingness to take risks.

In psychology, making a decision that you can't withdraw is following to Caesar's decision named as "crossing the Rubicon".

Decisions that involve "crossing the Rubicon" have a major impact on future personal and corporate development processes. So we wish that decision-makers, teams and corporate units always pluck up courage to cross the Rubicon well prepared.

That's why we call our company RUBICOM. It represents a combination of the words "Rubicon" and "communication".

Consequently, our logo symbolizes crossing a crevasse or threshold to enable a new beginning.